June 3, 2011
Posted By - Emma Venezie
Source Credits - Boring Pittsburgh
After 106.7 FM, otherwise known as WAMO, went off of Pittsburgh radio on September 8, 2009, the city no longer had a station dedicated to playing 24/7 hip-hop and R&B. But as of May 21, WAMO has found it's way back in the form of 100.1 FM.
Is WAMO really back?
Technically 100.1 FM is actually a cross-band translation (rebroadcast) of AM 660.
While you might hear the station use the WAMO call letters, they are just being used for branding. The station ID is actually WPYT-Wilkinsburg. It's a smart move to reuse the name since most of Pittsburgh already recognizes it as a hip-hop/R&B brand. People will go back to the station and renew their loyalties based on the history they had with WAMO - at least that's what the new station hopes. It will be difficult to recapture any kind of audience if the signal is so hard to pick up.
Reconstructing 106 Jamz
Before you get your hopes up, keep in mind that WAMO may never be what it was back in the day. While the name sounds the same, this isn't exactly a resurrection of Pittsburgh's beloved hip-hop radio station. Besides, things have changed. Now we have Pandora, and iPods, etc. Nevertheless, it will be interesting to see what happens on the radio this summer. Will personalities like DJ Boogie go back to WAMO? Or is he satisfied with his online radio station? Will they have anything like the Quiet Storm again? Whatever happens, we wish them luck.
Go to WAMO Returns To Pittsburgh Radio as 100.1 FM on Boring Pittsburgh for the full article.
And check out Wamo's website - "Pittsburgh's home for Hip-Hop and R&B."
What do you think of WAMO coming back? Have you been listening? Let us know…
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