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Thursday, May 27, 2010

Coconut Water Craze

May 27, 2010
Source Credits - "Sweet (Hangover) Relief. Coconut water has more electrolytes than Gatorade. It's also low-calorie and uber-trendy." By Charlie Duerr.
TIME Magazine. May 25, 2010.
Topic Tags - Coconut Water, Hangover Remedy, Diet Craze

(Image Courtesy of NW Magazine)
My introduction to coconut water was, of course, through the celebrity circuit. From Madonna to True Blood’s uber-couple Stephen Moyer and Anna Paquin, I’ve seen the drink being carried around by too many celebrities to count. The only factor I heard regarding the drink was that coconut water boosted your metabolism and fought fluid retention…wonderful.
(Image Courtesy of Sweaty Betty PR)

Non-fat and low in calories and sugar, it is understandable as to why celebrities are flocking towards the drink, and why it’s easily becoming part of a new diet craze. But the health benefits are fairly heavy: coconut water contains the same five electrolytes found in human blood. Compare that to Gatorade, which only contains two. Coconut water is full of nutrients and rehydrating, the perfect antedote for anything dehydrating: a.k.a. a long night of drinking, exercising, basic living, etc., etc.

With sales topping $50 million last year, celebrities can’t be the only ones cashing in on this coconut water phenomenon. But will it last? With cynics arguing against claims such as coconut water boosting the immune system and lowering the risk of cancer, only time will tell. Coconut water may dehydrate like any other craze.

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1 comment:

kris said...

I absolutely love Vita Coco. It tastes so good and has so many health benefits.