Pittsburgh Music Legend Donnie Iris gets his own Beer.

The 28th of October, 2009
Source Credits - Beaver County Times, Scott Tady
Topic Tags - Pittsburgh Music
By Frank Murgia
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Donnie Iris rocks into beer production

Beaver County’s resident rock star is about to become a beer maker.

Donnie Iris will introduce his King Cool Light brand of beer Nov. 20 at a free concert at Diesel nightclub on Pittsburgh’s South Side.

“I can’t wait, man,” Iris said. “It’s going to be a blast.”

Bearing the motto “A Light Beer that Rocks,” King Cool Light is a 122-calorie, caramel-colored lager that will be sold in the Pittsburgh area.

Iris’ longtime keyboardist and songwriting partner Mark Avsec hatched the idea last year while traveling to a gig in Kittanning. Though, after months of taste tests, it was Iris himself who approved the final recipe upon sampling it in September on his back porch in Patterson Heights.

“It’s not like standard light beer, it’s got flavor,” Iris said.

King Cool Light publicist Jim Lachimia said this won’t be a homebrew made in somebody’s basement.

“It’s a legitimate beer that will be professionally brewed and then marketed and distributed in this area very soon,” Lachimia said.

King Cool Ltd. entered a brewing agreement with Lion Brewing Co. in Wilkes-Barre.

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More info on Donnie Iris contact talent network, inc.
David Sedelmeier (412) 264-4727
www.talentnetworkinc.com