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Tuesday, May 12, 2009

Pittsburgh Penguins are NHL's Fastest Growing Brand.


May122009
From Pittsburgh Penguins Official Web Site
By Forbes Magazine

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Forbes Magazine Analysis Says Penguins Have Fastest-Growing Brand in NHL

The Pittsburgh Penguins have the fastest-growing team brand in the National Hockey League and one of the fastest-growing team brands in all of professional sports, according to a Forbes Magazine analysis published this month.

The Forbes analysis values a team’s brand as the “portion of a team’s overall value that is derived from their name, as opposed to their market and league.” The magazine said the value of Penguins’ brand has grown by 88 percent over the past three seasons.

(Read More)

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