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Tuesday, September 23, 2008

Heroes a Ratings Goat. Dancing Stars Make Ratings Float.


September232008
From Media Week
By Marc Berman

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ABC Dances to Opening Night Victory; Disappointing Heroes on NBC

-Yesterday’s Winners:
Dancing With the Stars (ABC), Two and a Half Men (CBS), CSI: Miami (CBS)

-Disappointing:
Heroes (NBC)

-Yesterday’s Losers:
Terminator: The Sarah Connor Chronicles (Fox), Prison Break (Fox), Worst Week (CBS), Boston Legal (ABC)


-Ratings Breakdown:
Well, folks…let the 2008-09 games begin! On that note… ABC danced to overnight victory on this first night of the new season, with a hefty 33 percent over second-place CBS. A disappointing third was a night of Heroes on NBC, followed by Fox and the CW. As always, I will remind everyone that these are the metered market results and should be treated as a precursor to the fast affiliate and final national ratings. The fast affiliate numbers (total viewers and key adults 18-49) will be posted at PIFeedback.com by approximately 12 p.m. ET.

A two-hour edition of ABC’s Dancing With the Stars stood well above anything else on Monday, with a hefty 13.5 rating/20 share in the overnights from 8-10 p.m. Here is the half-hour breakdown:

Dancing With the Stars (ABC)
8:00 p.m. 13.0/20 (#1)
8:30 p.m. 13.7/20 (#1)
9:00 p.m. 13.8/20 (#1)
9:30 p.m. 13.7/20 (#1)


The year-ago 90-minute season-opener of Dancing With the Stars scored a very similar 14.0/21 on Sept. 24, 2007. As for the new round of contestants, Lance Bass is the early standout. Sadly, it looks like my personal favorite, Edyta Slininska, will be departing tonight as a result of her clunky partner, comedian Jeffrey Ross. There was nothing funny about his performance last night.

The return of Heroes on NBC, meanwhile. was a big disappointment last night, with the clips show at a mere 4.3/ 7 (#3) in the overnights from 8-9 p.m., followed by the expanded two-hour premiere at a 6.4/10 from 9-11 p.m. Notice the rating erosion by half hour:

Heroes (NBC)
9:00 p.m. 6.8/10 (#3)
9:30 p.m. 6.6/10 (#2)
10:00 p.m. 6.3/10 (#2)
10:30 p.m. 6.1/10 (#1)

One year earlier, Heroes kicked-off the season (on Sept. 24, 2007) with a much heftier 8.8/13 from 9-10 p.m. While I realize the strength of Heroes falls within the young adult demographics, metered market erosion of 27 percent is a very big concern. Absence may not have made the heart grow fonder for fans of Heroes.

Source: Nielsen Media Research data

Much more ratings information for CBS, FOX and Syndicated programming.
(Click Marc Berman below)




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